“Remembering Oakland Raiders Al Davis (& the AFL) on MLK Day & His 5 Decade Fight For Equality”

Al Davis, civil rights pioneer.

Al Davis has been called many things. Innovator, rebel, leader, dictator; and many other things that are not for print. One thing many will remember him for though is as a civil rights leader.  Al Davis had one goal in sports; winning. And because of that spirit, he didn’t care what color or sex you were.  Just win baby.

Davis Stand against Racism in the 1960’s; The AFL makes history in a boycott:

The 1960’s was a heck of a time. It had a lot of turmoil due to military conflicts and racial injustice.   From the college game to the NFL game, there were still many fans, coaches and administrators that didn’t like having blacks on their teams. We applaud the storied Alabama football program for it’s winning today but we forget it didn’t integrate black players until 1971 when John Mitchell and Wilbur Jackson first played for the Crimson Tide. Even though the civil rights bill threatening to take away federal funding to schools that discriminated against African Americans was enacted in 1964, it took years for some schools to comply. In fact, even though they have tried to hide it,   look at the Mormon Church and BYU’s history in the 1970’s in regards to race. Quite a read.

The same was seen at a smaller level in pro football. Even though there were many African American players, they were not welcomed by everyone with open arms. Al Davis really helped in opening doors for many people.

The AFL and Al Davis especially were different.  In a 1963 exhibition game in Mobile, Alabama, Al Davis demanded the contest be moved to Oakland because he was not going to separate his players in segregated hotels. He also tried to do this in many other games through the 1960’s.  When Raiders outspoken star Clem Daniels complained about the way black players were treated at the 1965 AFL All-Star game in New Orleans, Al Davis supported them when they voted to boycott the game unless it was moved.  Other owners and commissioner Joe Foss joined the outcry.  Even many white players including Ron Mix stated that they would no longer play in the game if it stayed in New Orleans.  The organizer of the All-Star game went so far as to tell the minority players that they and their families were welcome in New Orleans but that was far from the case.  African American players were left stranded at the airport with some not being able to get taxi’s while others were not allowed to go into restaurants and bars in the french quarter due to the color of their skin.  Eventually the game was moved to Houston and even though it was a spur of the moment thing, Houston did a good job of hosting.  AFL Commissioner Joe Foss wrote a letter to the people of Houston thanking them for the classy way they supported the AFL’s players.  The actual letter is below.  Pretty cool letterhead.

African American Colleges Play a Big Role in Player Drafts:

When he took over for the Raiders, Davis was one of the first to specifically target black/small colleges. Some of the greatest Raiders were from small or black colleges including Hall of Famer’s Gene Upshaw ( Texas A & I) and Art Shell (Maryland St.).   Both Hall of Fame players were thought of as somewhat risky picks because they were from schools that were too small or too abstract.

Two of the Greatest to play the game.  HOF players Art Shell, and Gene Upshaw.

When Raiders all world WR Warren Wells was in Texas state prison serving time, the Raiders had an important team celebration. Mr. Davis contacted the state of Texas stating that he would pay for security for Warren to attend, but the state denied the request. It didn’t matter that Warren was an African American to Al Davis. What was important was that he was a Raider.

The greatest catch that few remember.  Wells Makes Miraculous grab with 8 seconds to beat the Jets in 1970.

The Good Old Boys Network Get’s a Shakeup:

When Davis hired Art Shell to be the first African American head coach, it had broken down decades of prejudice.  It was groundbreaking and even today name all of the GM’s in the NFL that are African American or Hispanic?   There aren’t very many, but of course the Raiders have one of them in Reggie McKenzie. Al Davis also hired the first Hispanic head coach in Tom Flores, and the first female executive in Amy Trask. If he thought you could do the job, he didn’t care if you were a blue smurf, he would hire you.

Art Shell and Al Davis 1989

In an episode of HBO’s amazing series “Real Sports”, they talked about the lack of support and care for retired NFL players. One owner had an idea of building a hospital in Utah or another inexpensive state for the retired players that would be funded by the NFL retirement plan through the profits of the league. Who was the owner that created the plan and was the only one that voted yes for it? Al Davis.

No One but Elvis could rock a white jumpsuit like Al Davis

Jim’s Jamz:

There have been many white owners, coaches and players in pro footballs history who have done their part in helping to cross the barriers of prejudice and hate.   None of them though did it with the confidence, fire and flare that Al Davis did.  On the field Mr. Davis didn’t want to lose and he didn’t want to tie. He wanted one thing and that was to win. And if you could help the Raiders get to that goal, he wanted you and you were a Raider brother for life no matter what your religion or race was. Especially in today’s America, wouldn’t it be nice if that was the way things were?

Sadly we still have a long way to go in eliminating hate and prejudice, but it’s people like Martin Luther King Jr.; and to an extent Al Davis; that gets us closer to that goal.   I know today is MLK day but on this day I always think of Mr. Davis. From Terry Bradshaw to Derrick Thomas to the countless number of players from other teams that he supported during bad times, Mr. Davis really cared about them.  The football world is not as fun without Mr. Davis but few see his other side because like most men his age, they didn’t want the attention it gave. The thing that everyone in football knows about Al Davis is that even though he loved the Raiders tough, renegade image, he had an awful soft heart under that ugly white jumpsuit.

“Raiders Stadium Sites Update; Video: How to Morph Levi’s & A Future NFL Stadium”

Laney College Site For Oakland Raiders Stadium

Where Are They Now In the Process:

Has their ever been a fan base that has gone through more stress than Oakland Fans?  All those years of loyalty and now the Warriors are going.  Are the Raiders staying; are the A’s staying; no fan base is more beat up.  I hope for their sake that things get worked out for the A’s and Raiders.  Oakland is a special place and they deserve much more than they are getting.

Fans and writers now get it.  It would be nice if Mark Davis would now hire Carmen Policy and Disney CEO Bob Iger to help with a stadium in Oakland but don’t count on it.  He’s going to do nothing and make the City of Oakland figure it out.  If he put the same amount of effort, time and money into Oakland that he did into Carson then this could be worked out much faster, but it is what it is.  In his defense the City of Oakland has had 2 bad mayors before Libby Schaaf and that didn’t help either but his words and his actions have never been the same.

The reality is it’s up to the City of Oakland and Mayor Schaaf to get this done.  Remember in the back of your mind, even though the Raiders are important, the A’s make more money for the city.

What is The City Of Oakland’s Present Strategy:

I think many writers and fans are not getting what needs to happen.  Every one is trying to find a new place for a Raiders stadium but in reality if EITHER the A’s or the Raiders move, then both teams stay in Oakland because the O.co is now free.  The strategy for Oakland is to move the A’s soon because they will be easier to move.  The A’s want a 34-39,000 seat stadium.  Here is a rendition of the Cisco Stadium plan that eventually was knocked down.  It would have been a 35,000 seat stadium in Fremont, CA.

Cisco Field

Cisco Field Business Plaza with Picnic and Dual Scoreboard

If you move the Raiders over the A’s, you need more land for the stadium and parking.  It will still cost the City if the A’s move but for a stadium with less fans, it’s cheaper.   If the A’s move, then you now have an empty arena with no team in Oracle, and you have an old stadium that can be torn down.  When the Warriors leave you now can use the Oracle area for a shopping or business complex, extra parking or whatever you want.

This keeps both teams in Oakland and you have two great stadiums.  Cal Berkeley has said in the past they are open to sharing their newly upgraded stadium for the rental revenue it would provide.  God help those in traffic but that is for another day.

Who May Be The Raiders Savior & How the A’s Can Help Them:

Below we will discuss why the the majority owner of the A’s is so important.  Don’t think for a second that major league owners aren’t sick of the A’s making money every year and doing nothing to bring in more revenue.  Lew Wolf is cheaper than a celebrity at dinner time and the other owners are sick of it and they want a new stadium in Oakland.  Of course the owners don’t have the plums to tell the Giants to get bent on the territorial rights that the A’s gave them in the first place to save them, but that’s again for another time.

Remember that since 2000, the A’s are ONLY 1 of three teams in MLB that has made money every year.  The A’s make between $35-45 million per year due to the profit sharing in MLB.  If it were up to Wolf, he’d keep cashing checks and do nothing but that isn’t popular anymore among MLB owners.

When you ask fans who owns the A’s, everyone says Lew Wolf.  Well not exactly.  Wolf owns approximately 20% of the A’s.  He IS the managing general partner though and he’s been allowed to make the business decisions and speak as the owner.  The MAJORITY owner is John Fisher the son of the Gap Founder.  (man does every owner have family money?).  He owns 80% of the A’s but he’s never really wanted to be involved in the day to day business until now.  Get this; the A’s ownership is the 5th richest ownership in MLB.  Johnson is younger, more personable and more reasonable than the volatile Wolf & he can help the Raiders.

Wolf and Johnson brought the San Jose Earthquakes back into the professional soccer world in 2008.  They built Avaya stadium in San Jose using no tax money which is a fans dream.  No one thought they could do it.  I think Johnson would have great idea’s for a new park for the A’s, shoring up the Coliseum for the Raiders.  It’s like watching a game in a theater and it officially has the largest outdoor bar in the U.S.  It has standing room only and a huge drink rail near the bar.  It also has field level club suites that are behind the benches.  It’s a beautiful place.  At the opening of Avaya, Johnson; who rarely speaks anywhere; told the media it’s now time to bring an A’s stadium in Oakland.  Here is beautiful Avaya Stadium.

https://www.youtube.com/watch?v=HiU5JQu2uGQ

Future NFL Stadium:

I don’t know why it hasn’t been thought of more but this is what construction experts see as the future NFL stadium which can be used for the City as well as the team.

https://www.youtube.com/watch?v=ERvARKwPtiU

Proposed Sites For a New Oakland Stadium: 

Howard Terminal:

Howard Terminal Oakland A’s, Raiders Stadium

This is the sexy pick for many to bring the Raiders here but again, the city would rather try and move the A’s first because it’s easier.  I think if the A’s balked at the idea, then the Raiders could fit well here too.

Let’s be real.  Lew Wolf does NOT want to move; Johnson does though.  He wants to move and MLB wants that too.  Even though Wolf is a charitable person to the community he is very hard headed, abrasive and a close minded man in business.  It’s part of the reason the Fremont deal fell through.  The 49ers president Jed York kissed many a butt and greased many palms to get Levi’s stadium.  That’s how you deal with politicians and business people.  It’s what you have to do.

Howard Terminal was first brought up in the mid 2000’s.  The City of Oakland loved the idea; Lew Wolf hated it and he nixed it saying in anger, “I may as well move to Treasure Island.  This is a terrible spot”.  When recently asked about the area again, Wolf said he had no comment and he was in the middle of research and it was ridiculous to ask him that question right now.  What a softy.  The land is owned by the Port of Oakland so the City is in control there.

In contrast, A’s owner Johnson has told the media HE LOVES the area and they would love to build a stadium there.  It is literally right across the water from AT&T Park in San Francisco.  Just like the 49ers @ Levi’s, the Raiders would also have to get State approval but that shouldn’t be a problem.

The cons of the stadium is that it will create a traffic nightmare but let’s be real; new studies show that we have the worst traffic in the country now if you add SF and San Jose, so there isn’t a good place.  The biggest negative though is no BART trains.  BART is hugely popular at the O.co and having it is a must.  The City would have to rezone some areas and put in train tracks and a close by station.  Oakland has said it’s doable.  This is a very promising site.  Libby Schaaf stated last week she is already working on rezoning with the stadium area put in.  If Lew Wolf would say yes; or better yet John Fisher or Mark Davis; then this could start immediately and the Raider stadium at the Coliseum could begin as well.

Golden Gate Fields:

This was first proposed in 1980 when the race track was struggling and the Raiders wanted to move.  Some are bringing this site up again but it’s a very congested area for traffic and there are just too many hills to climb.  Not happening.

Laney College in Oakland: 

Another area that is being talked about for the A’s or the Raiders is the Laney College plan close to Lake Merritt.  In the early 2000’s, the A’s and the City Planning Commission held meetings on a new stadium.  The meetings had so many A’s fans going that they had to put the fans in adjacent rooms to hold them all.  The meetings were very charged.

A’s fan Larry Jackson kept bugging the city with a plan to build on Laney College.  Eventually the City Manager Robert Bobb ran with the idea.  The city endorsed it as long as the A’s would foot some of the bill.  The A’s LITERALLY never responded.  A secondary plan was also submitted at the north side of downtown Oakland by the 19th Street Bart Station.  The A’s then made Lew Wolf the lone voice talking to the City and he finally began to listen.

Laney College Oakland Raiders Stadium Plan

Who nixed those plans was then mayor and future California Governor Jerry Brown who was a political enemy of Bobb.  Brown was angry at the A’s for talking to the City of Sacramento about moving without telling the City of Oakland which many said Brown never forgave the A’s for.  Brown said it was an act of betrayal and that the A’s were not negotiating in good faith. Brown sabotaged both plans saying they would not work and he would not support them.  Laney College by Lake Merritt is still a feasible possibility.  The City of Oakland also has said they would want a small parcel of the land still to be given to them but that is very doable.  There would also have to be money set aside extra for ample parking but that is also very doable.  Lew Wolf and Jerry Brown were very negative about this almost 20 years ago.  Both have moved on.  This is a maybe with a capital M.

Laney College Plan for Raiders Stadium

Levi’s Stadium: 

The NFL has ALWAYS LOVED this idea; and still does.  When the 49ers and the NFL talked about it at the beginning, Al Davis bristled and said no way.  Mark Davis has said the same thing but he’s been a little more silent of late about it.  Before they started building Jed York said on local radio that they would entertain thoughts of the Raiders playing in Santa Clara.  The 49ers were open to it from the beginning but now that they are making boatloads of cash, the 49ers are more lukewarm about it.  With concert money, sporting events, wrestling, conventions and other forms of year round revenue (oh and that thing called the Super Bowl), Levi’s is a cash cow and they are printing money.  The NFL said again at the latest meetings that this is what they prefer for the Raiders.  They also have seed money that was given to them by the NFL to “morph” Levi’s so the Raiders could use it.  This is very doable.  The video below shows how the Raiders and 49ers could share the stadium and how it would morph between teams.  This is the how they do it video for the Jet’s and the Giant’s.  (I apologize for the annoying lady).

https://www.youtube.com/watch?v=mRBbvSxXvmI

O.co Stadium:

I still call it the Coliseum.  This is the ideal place for the Raiders and if one of the Oakland teams move, the other will call O.co home.  If the Raiders move to let’s say Howard Terminal, than Lew Wolf is happy and the A’s can call it home.  Both teams love the easy freeway access, close proximity to airports, and BART is at the doorstep.  It’s an amazing spot for a stadium.

Frank Youell Field in Downtown Oakland 1962 (Laney College is There Now)

In the end the saga will be the same as the vote.  You will hear many rumors; some smart; some so out there you wish you could drug test.  But in reality; just like with the NFL vote; use common sense and use your head when following this stuff.  Most people are very emotional and biased in their thinking.  They either support teams or cities or owners but in reality these decisions have NOTHING to do with the heart.  Think like a business person and you will get more of a feel on what’s going on.  And as ALWAYS; follow the money.